INTERNET PRIVACY STATEMENT

This Internet Privacy Statement explains how we may collect information from you through the Internet when you visit our website. This Statement also explains the measures we take to protect the privacy of your information.

In addition to the protections described in this Internet Privacy Statement, your information may also be covered by our general privacy policy, as described in our Privacy Statement.

How We Collect and Protect Information

When you visit our website, you do so anonymously unless you specifically choose to provide us with information that identifies you personally, for example by applying for our product or providing us your contact information. If you decide to send us your information through our website, we have installed safeguards to secure this information. Our website uses Secure Sockets Layer (SSL) encryption technology to protect your transmission of information to us through our website. We also use additional technologies and measures to prevent unauthorized access or disclosure, maintain data accuracy, and ensure appropriate use of your information.

Cookies

Cookies are pieces of information stored directly on the computer you are using and can only be read by the website that placed it on your computer. Cookies are a basic way to identify the computer you happen to be using, and do not identify you personally. The primary use of cookies is to monitor your browsing activity while at a website. In this way, cookies allow the website and advertisements appearing on the website to be customized to your prior use of the website.

EquityKey uses cookies to monitor our website and continually improve its design and functionality to better serve you.

Online Marketing

When browsing the internet, you may see ads for EquityKey. These ads may appear on Yahoo, America Online, Google, or other non-EquityKey websites. Sometimes, these ads may contain small graphics with 'tags' in them. These tags tell us how many people respond to our ads. They do not identify you personally. Instead, these tags are used only to measure the effectiveness of our ads placed on non-EquityKey sites.

Email Communications

When you send us an email, we use your email address to reply, and for a limited time we may store your email address, your message, and our response for quality assurance purposes or as required to meet legal and regulatory requirements. It is important to note that most email communications, unless specifically protected, are not secure. Therefore, we will never include any of your personally identifiable information (like your social security number) in an unprotected email. Similarly, you should never send any personal information through email, unless the email channel is secure. We will never ask you to send us personally identifiable information through an unsecured channel. If you receive a suspicious email that appears to be from EquityKey, feel free to call us at (877) 234-4635 before responding to confirm the email is authentic.

Protecting Children

Our website is directed at those who are seeking alternatives to reverse mortgages or other home loans and who are between the ages of 65-85. We do not market to children and do not knowingly collect any information from children under the age of thirteen

The Internet is a public network and children may use the Internet to visit inappropriate websites. The Children's Online Privacy Protection Act (COPPA) protects children under the age of 13 from the online collection of personal information. Learn more about COPPA on the Federal Trade Commission's website at www.ftc.gov.

Linking to or from other Websites

Any links on our website to third-party websites are provided for your convenience. Any links provided on other websites to our website are done by the website owner. These sites are not within our control and may not follow the same privacy, security, or accessibility standards as ours. EquityKey is not responsible for the privacy or security of these sites, including the accuracy, completeness, reliability or suitability of their information.

Changes to this Internet Privacy Statement

If we make changes to this Internet Privacy Statement, we will revise this statement to reflect the changes and revise the effective date.